Brand Name Analysis

The leverage provided by a strong brand name can not be overstated.

Brand names often fail to perform well in target markets due to weaknesses in the following categories, among others:

• Cultural context & connotations
• Phonetics
• Perceptions & sensibilities
• Etymology
• Denotation
• Nuances & appreciations
• Mnemonics

Sweeney Image Management will undertake a review of the brand names of your product lines and suggest modifications or amendments as appropriate.

Currently we cover:

1. The strength of brand names in English-speaking markets in home market or exported to Spain.
2. The strength of brand names in Spanish-speaking markets in home market or exported to English-speaking markets.

The brand names to be considered must be those that you either currently own or are considering registering and not those of competitors.

Purchase Annual Retainer Package “Brand Names Analysis” €15,000
(From one to five names – additional names carry a supplement).